Make a Lasting Impression – What Your Reception Area Says about You
Your reception area is the gateway to your business, and it represents your best opportunity to make a favorable first impression on potential clients. As every business owner knows, first impressions matter. Your reception area allows you the invaluable opportunity to instantly communicate your business’s core values, trustworthiness, and success.
Tell Your Story
Your reception area tells your business story; allow it to reflect your business’s integrity, drive, and commitment. The first, best, and least expensive way to positively promote your business is to greet everyone with a sincere and friendly smile – beyond that, there are some helpful guidelines you can follow:
- Brand your reception area by designing an office with a unique aesthetic voice;
- Provide branded treats, pens, and takeaways to share with current and potential clients;
- Offer your clients a refreshing beverage;
- Artfully display your company logo, your business awards, your company’s charity, your branded materials, industry and company literature, and your social media names;
- Clearly display your WIFI details for your guests’ convenience;
- Clearly label and display your disability-access and regulatory-safety information;
- Make your receptionist’s furniture inviting – a desk that’s too high or severe can be intimidating;
- Choose attractive, durable, comfortable, and stain-resistant reception-area furniture that reflects your office aesthetic;
- Include artwork in your décor (art can have a powerful emotional effect);
- Incorporate natural lighting for its ability to open and invigorate space; and
- Go big and go bold with live, lushly green plants (they add a pop of nature and subtly speak to your commitment to their care).
It’s a lot to think about, but a professional office planner will help you analyze your space, identify your business aesthetic, hone your brand, and design a reception area that makes the kind of first impression you want to make. Your reception area is more than just a holding pen for potential customers; it’s the gateway to satisfying and successful new business relationships.
Call NPG for More Information and Allow Your Reception Area to Make a Fine First Impression
National Project Group is here to help you re-imagine your reception area in a way that reflects your business vision. We have 30 years of experience helping business owners like you purposefully outfit their reception areas. At NPG, we offer a vast selection of office furniture; and our massive inventory includes new, refurbished, and Grade A pre-owned. For professional design guidance, give us a call at 800-821-3522 or send us an email through our online contact form today.